One of the top events of the year, “ApofasiZO” Power Stories was completed with more than 6000 participants.
Alternative Media undertook both the marketing and the production of the event. Top 10 personalities, writers, motivators, founders of successful businesses had the opportunity to share their stories.
The shooting took place at the Chiron Multipurpose Center and the event was broadcast asynchronously. The spectators could only press play and pause. Despite an enrolment of 5200, the event was viewed by more than 6000. It is worth noting that this is the first time that a campaign overdelivered, so the actual viewers exceeded the registered users even though the event was broadcast on an encrypted landing page via live stream.
For so many viewers to be able to simultaneously watch and at the same time maintain the experience of the unique event, the transmission was made via Vimeo to the landing page of the website enallaktikidrasi.com utilizing the infrastructure of one of the top pages in traffic on the Greek internet.